As a Senior Brand Partnerships Manager, you’ll play a key role in building and delivering Lloyds Banking Group’s partnerships strategy—helping to elevate existing relationships such as British Cycling while identifying and developing new, innovative opportunities across sponsorship, media, data and technology partnerships.

You’ll sit within the Brand, Marketing & Experience (BMX) function, working in a fast-growing team where creativity, commercial thinking and delivery excellence are equally valued. You’ll manage a team and collaborate closely with another Senior Manager, while influencing senior stakeholders across the Group.

In this role, you’ll evaluate and shape partnership opportunities, bringing them to life from concept through to activation and performance measurement. You’ll also act as a trusted partner to both internal teams and external organisations, ensuring partnerships deliver long-term impact, brand alignment and measurable success.

You’ll contribute to a culture that is collaborative, ambitious and customer-focused—where you’re encouraged to innovate, challenge thinking and continuously improve how we create value through partnerships.

Why join us

We’re on an exciting journey to transform our Group and the way we’re shaping finance for good. We’re focusing on the future, investing in our technologies, workplaces, and colleagues to make our Group a great place for everyone.

What we’re looking for

• 8+ years proven experience in brand partnerships or sponsorship within a complex, matrixed organisation (financial services experience beneficial but not essential)
• Strong stakeholder management experience with the ability to influence senior leaders and build long-term, strategic relationships
• Experience developing and delivering partnership strategies—from concept creation through to activation and performance measurement
• Commercial and analytical capability, with experience using data and insights to evaluate partnership performance and drive optimisation
• Experience managing agencies and third-party partners (5+ years), including budget management, governance and performance oversight
• Strong leadership capability, with experience managing, coaching and developing high-performing teams

And any experience of these would be great:

• Existing network within the brand partnerships or sponsorship landscape
• Experience working across media, data or technology-led partnerships
• Background in large-scale brand activation campaigns