Product Marketing connects Depop’s product magic with the needs of our current and future audience by leading on the discovery and go-to-market for new features and propositions. Product Marketing sits at the intersection of product and marketing to ensure the features Depop designs, builds and ships are positioned and rolled out in ways that meet the needs of our community.

The Senior Product Marketing Manager will be focused on helping our squads roll out new products and features that let users discover their style and find items they are looking for. If you are someone who loves solving customer problems, working with teams from across the business and delivering exciting new products then this is the role for you.

Responsibilities:

• Develop and deliver on the go-to-market strategy for new features; partnering closely with Product, Design, User Research, Insights, CX and Marketing teams.
• Partner with Product to inform the product roadmap by developing research plans to uncover customer insights and stay on top of the competitive landscape.
• Effectively execute on the end-to-end go-to-market process by identifying the target audience, developing the value proposition, defining the narrative and delivering campaigns.
• Develop clear positioning and messaging that resonates with our audience segments.
• Run experiments to test hypotheses and bring analytical rigour to campaigns to inform the positioning and go-to-market for Depop’s products and propositions.
• Work cross-functionally to identify opportunities to grow and differentiate Depop by ‘connecting the dots’ between the market, our product and audience needs.
• Drive consistency of messaging across all channels (in-app, web, CRM, customer service communications) to ensure the customer sees a seamless ‘voice of the product’ no matter what channel they are using.
• Explore and execute strategies and activities to improve customer sentiment/feedback and generate more positive reviews on and off the platform.

Key stakeholders:

• Product
• Marketing
• Strategy and Operations
• Corporate communications and PR
• Seller Growth
• CRM
• Inventory and merchandising
• Design and UX research

Requirements:

• Be curious and have an entrepreneurial mindset.
• Ideally have strong direct-to-consumer product marketing experience in a tech company.
• Be able to interpret and analyse information to make informed decisions.
• Strong communication skills - you can articulate and convey ideas clearly to both internal and external audiences.
• Results and outcomes driven, with demonstrated experience working cross functionally to deliver on your plans.