This role is ideal for a commercially minded marketing leader who combines strong operational expertise with a passion for learner engagement, data-driven decision-making and continuous improvement. You will help shape how prospective learners discover, engage with and enrol onto Imperial's world-class lifelong learning programmes, ensuring every interaction delivers value and impact.

What you would be doing

• Translate strategic priorities into integrated marketing and recruitment plans that drive awareness, lead generation, application growth and enrolment.
• Oversee performance across the full learner journey, identifying opportunities to improve engagement, nurture, conversion and learner experience.
• Lead multi-channel marketing activity across digital marketing, content, CRM, social media, websites, PR, partnerships and events.
• Establish robust campaign planning, reporting and performance management frameworks that enable effective investment decisions and continuous optimisation.
• Champion a data-guided approach to marketing, embedding insight, audience intelligence and performance analytics into decision-making across the function.
• Drive the adoption of marketing technology, automation and AI-enabled tools that improve learner engagement, campaign effectiveness and operational efficiency.
• Develop scalable marketing processes, governance and ways of working that support sustainable growth across the portfolio.
• Lead, develop and inspire a team of senior marketing managers, creating a culture of accountability, collaboration, innovation and continuous improvement.
• Contribute as a senior leader within Lifelong Learning, supporting organisational projects

What we are looking for

• Significant experience leading marketing, recruitment, demand generation, customer acquisition or growth functions.
• Proven success delivering marketing strategies and campaigns that generate qualified leads, improve conversion and deliver measurable growth.
• Experience leading and developing high-performing teams within complex and fast-paced environments.
• Strong understanding of lead generation, digital marketing, CRM, customer journeys, performance marketing and marketing analytics.
• Experience using data, insight and audience intelligence to drive decision-making and optimise marketing performance.
• Demonstrable experience managing marketing budgets, priorities and resources to maximise impact and return on investment.
• Excellent stakeholder management and influencing skills, with the ability to build strong relationships across a diverse range of teams and seniority levels.
• Experience implementing new technologies, systems, processes or operating models that improve marketing capability, scalability and effectiveness.
• A customer-centric approach with a passion for creating exceptional learner experiences and delivering commercial outcomes.

Desirable

• Experience in learner marketing, learner recruitment, and growth marketing.
• Experience working within EdTech environments, with an understanding of learner acquisition, conversion and engagement across the customer lifecycle.
• Understanding of skills transformation, professional learning or lifelong learning markets.
• Experience engaging employer, corporate and professional audiences through marketing activities.

What we can offer you

• Join an ambitious and rapidly growing Lifelong Learning department that is redefining how world-class education is delivered and experienced.
• The opportunity to shape and scale a high-performing marketing and recruitment function at one of the world's leading universities.
• A role with significant influence, autonomy and scope for innovation.
• The opportunity to continue your career at a world-leading institution and be part of our mission to use science for humanity.
• Benefit from a sector-leading salary and remuneration package (including 43 days' annual leave and generous pension schemes).
• Access to a range of workplace benefits including a flexible working policy from day one, generous family leave packages, on-site leisure facilities and cycle-to-work scheme.
• Interest-free season ticket loan schemes for travel.
• Be part of a diverse, inclusive and collaborative work culture with various staff networks and resources to support your personal and professional wellbeing.