Haymarket Business Media's Live Events team delivers a diverse portfolio of market-leading awards, conferences and industry events across Haymarket Media Communications and Haymarket Professional brands. Bringing together professional communities through high-quality live experiences, the team plays an important role in strengthening audience engagement, supporting commercial growth and enhancing the reputation of Haymarket's brands.

Working as part of the wider marketing function, the Senior Marketing Manager provides strategic leadership across an assigned portfolio of live events, developing and delivering integrated marketing strategies that drive audience engagement, delegate registrations, award entries and commercial performance across brands including Campaign, PR Week, Third Sector, Windpower and Planning. The role works closely with the Marketing Director and wider senior stakeholders, as well as cross-functional teams including Events, Commercial, Editorial, Design and Data, to shape marketing strategy, identify opportunities for growth and ensure campaigns deliver against agreed audience and commercial objectives.

The Role

• The Senior Marketing Manager will provide strategic leadership across an assigned portfolio of live events, ensuring marketing plans are aligned to audience, brand and commercial objectives.
• The role will oversee the development, delivery and optimisation of integrated marketing strategies, using data, audience insight and market trends to drive performance and identify opportunities for growth.
• Working closely with senior Commercial and Events stakeholders, the Senior Marketing Manager will ensure marketing activity supports audience acquisition, revenue generation and the wider commercial performance of the portfolio.
• The role will provide direction, coaching and support to Marketing Managers, Senior Marketing Executives and Marketing Executives, helping to build capability and ensure consistent standards across the team.
• As with all event-focused roles, occasional evening attendance will be required to support the delivery of live events.

Responsibilities

Key Responsibilities

• Lead the development and implementation of integrated marketing strategies across an assigned portfolio of conferences, awards and forums.
• Set clear marketing objectives, priorities and KPIs, ensuring activity is aligned with wider business and commercial goals.
• Provide strategic oversight of multi-channel campaigns across email, social media, websites, digital advertising, partnerships and other relevant channels.
• Review campaign performance and audience insight, identifying trends, risks and opportunities and translating these into actionable recommendations.
• Work closely with senior Commercial stakeholders to develop marketing approaches that support delegate acquisition, sponsorship, partnerships and revenue objectives.
• Oversee marketing budgets across the assigned portfolio, ensuring resources are allocated effectively and activity delivers value against agreed objectives.
• Ensure effective use of customer data, audience segmentation and CRM capabilities to support targeted and measurable marketing activity.
• Provide strategic oversight of event websites, landing pages and digital customer journeys, ensuring they support audience engagement and conversion.
• Identify and implement new marketing approaches, channels and opportunities to improve audience engagement, campaign performance and customer experience.
• Build and maintain strong relationships with senior stakeholders across Commercial, Editorial, Events, Design, Data, Production and Brand teams.
• Manage and develop relationships with external agencies, suppliers and partners, ensuring they deliver against agreed objectives and standards.
• Provide direction and oversight across campaign planning and delivery, ensuring key priorities, risks and dependencies are effectively managed.
• Lead, coach and develop Marketing Managers and more junior members of the marketing team, supporting individual development and building marketing capability.
• Support resource planning across the team, helping to ensure the right skills and capacity are available to deliver the events portfolio effectively.
• Contribute to the development of wider marketing strategy, processes and best practice across the Live Events function.
• Support the Head of Marketing / Marketing Director with wider departmental objectives, strategic projects and company-wide KPIs.
• Attend and support live events as required, including occasional evening attendance.

Key Relationships

Builds strong and influential relationships with senior stakeholders across the Live Events business and wider Haymarket, including Commercial, Editorial, Events, Brand, Data, Production and Marketing teams.

Works collaboratively with senior colleagues and external agencies, suppliers and partners to develop and deliver effective marketing strategies and campaigns.

Provides leadership, coaching and direction to Marketing Managers, Senior Marketing Executives and Marketing Executives, supporting a collaborative, high-performing marketing team.

Skills / Experience / Knowledge / Minimum Criteria

Knowledge, Skills & Experience

Knowledge

• Extensive knowledge of marketing principles, integrated campaign strategy and audience acquisition.
• Strong understanding of digital marketing channels, customer journeys and data-led marketing.
• Strong understanding of audience segmentation, CRM, customer data and campaign performance analysis.
• Strong knowledge of event marketing and the B2B media, publishing or events environment.
• Good understanding of commercial marketing and the relationship between audience growth, marketing activity and revenue performance.
• Strong understanding of marketing trends and emerging channels, with the ability to identify opportunities for innovation.
• Strong understanding of GDPR and the responsible use of customer marketing data.
• Good understanding of budget management and resource allocation.

Skills

• Excellent written and verbal communication skills, with the ability to communicate effectively with senior stakeholders.
• Strong strategic thinking and the ability to translate business objectives into effective marketing strategies.
• Excellent campaign and project management skills, with the ability to oversee multiple portfolios, priorities and deadlines.
• Strong analytical and commercial skills, with the ability to interpret data, evaluate performance and make evidence-based recommendations.
• Strong stakeholder management and influencing skills, with the ability to build effective relationships across different functions and levels of seniority.
• Creative and innovative, with the ability to identify new approaches to audience engagement and marketing performance.
• Strong leadership, coaching and people development skills.
• Confident managing budgets and making decisions around marketing investment and resources.
• Strong problem-solving and decision-making skills, with the ability to manage risk and respond effectively to changing priorities.
• Ability to provide strategic direction while maintaining an understanding of campaign delivery and operational requirements.
• Proficiency in relevant marketing platforms, CRM systems, analytics tools and Microsoft Office applications.

Experience

• A strong track record in marketing, ideally within events, B2B media, publishing or a related environment.
• Significant experience developing and delivering integrated marketing strategies and multi-channel campaigns.
• Proven ability to oversee marketing activity across multiple events, brands, products or portfolios.
• Confident using audience data, campaign reporting and insight to inform strategic decisions and improve performance.
• Strong commercial experience, working closely with Commercial or Sales teams to support audience acquisition, sponsorship, partnerships and revenue objectives.
• Demonstrable experience managing marketing budgets and making effective decisions around resource allocation and investment.
• A track record of building and managing effective relationships with agencies, suppliers and external partners.
• Proven leadership experience, including coaching and developing marketing professionals and supporting the growth of a high-performing team.
• Strong stakeholder management skills, with the ability to influence senior colleagues and work effectively across multiple functions.

About You

• Strategic and commercially minded.
• Customer focused.
• Collaborative and inclusive.
• Accountable and takes ownership.
• Confident and able to influence at all levels.
• Adaptable and comfortable working in a fast-paced environment.
• Curious and committed to continuous improvement.
• Creative and willing to challenge existing approaches.
• Results driven and focused on delivering measurable impact.
• A supportive and effective people leader.
• Professional, organised and pragmatic.
• Acts with integrity.

What Success Looks Like

How will success in this role typically be measured?

• Strong marketing strategies that contribute to the audience, brand and commercial objectives of the Live Events portfolio.
• Consistent delivery of strong audience engagement, registrations, award entries and campaign performance against agreed objectives.
• Positive contribution to the commercial performance and revenue objectives of the portfolio.
• Effective use of data, insight and market trends to identify opportunities and drive continuous improvement.
• Effective allocation and management of marketing budgets and resources.
• Strong relationships and collaboration with senior stakeholders across Marketing, Commercial, Editorial, Events and wider Haymarket.
• Successful introduction of new ideas, channels and approaches that improve marketing effectiveness and customer experience.
• Consistent standards of marketing delivery across the assigned portfolio.
• Strong leadership and development of Marketing Managers and wider marketing team members.
• Positive contribution to the wider marketing strategy, processes and performance of Haymarket's Live Events function..