We are seeking a Senior Manager, Partnership Marketing – Digital & AI Ecosystem to support the development and delivery of strategic co-marketing programmes across Bain’s portfolio of Digital and AI ecosystem partnerships (e.g. cloud hyperscalers, SaaS and data platforms, AI/ML partners, strategic tech alliances).

You will:

•    Contribute to the development of integrated partnership marketing programmes, leading the execution of agreed co-marketing initiatives with Digital & AI ecosystem partners

•    Collaborate with Bain’s Business Development (BD) team, who manage our priority partner relationships, to translate strategic priorities into distinctive, high-impact joint marketing programmes that build authority, strengthen partner relationships and drive measurable commercial outcomes

•    Coordinate and scale initiatives across practice, sector, regional and firmwide marketing teams

This role is ideal for a senior B2B marketer with tech / cloud / data / AI alliance experience, strong stakeholder and project management skills and the ability to operate in a global, matrixed environment.

Key responsibilities

Strategy & planning

•    Develop and drive integrated joint marketing programmes across each of our priority Digital & AI ecosystem partners, ensuring alignment with joint strategic objectives and practice growth priorities

•    Collaborate with BD team to translate strategic objectives into compelling joint value propositions, narratives and go-to-market strategies

•    Proactively identify opportunities to amplify and reinforce our joint value to maximise market impact e.g. priority use cases and ‘hero’ case studies and events

•    Lead joint planning and performance reviews of marketings initiatives with ecosystem partners and BD

Partner, BD & stakeholder leadership

•    Act as the primary marketing point of contact for BD and ecosystem partners’ marketing and alliance teams

•    Serve as a strategic thought partner to BD, shaping marketing priorities and ensuring marketing investment aligns to partnership and practice goals

•    Align practice, sector, regional and firmwide marketing teams around ecosystem initiatives to ensure consistency and scalability

Programme development & execution

•    Develop and execute integrated joint marketing programmes with BD and ecosystem partners including campaigns, flagship events, thought leadership and client storytelling that showcase our combined strengths

•    Manage the pipeline of joint case studies, working with BD, ecosystem partners and client teams to identify, shape and bring stories to market

•    Develop and scale joint marketing assets and sales enablement materials that clearly articulate our combined strengths

•    Proactively identify opportunities to scale successful programmes globally and across sectors

Performance, optimization & ways of working

•    Track KPIs across each partnership marketing plan and lead regular performance reviews with BD and ecosystem partners to assess impact and optimise activity where needed

•    Contribute to the development of best practices, templates and playbooks for ecosystem marketing across the firm

Experience & qualifications

•    7-10 years’ experience in B2B marketing, ideally with exposure with partner / alliance / ecosystem marketing within technology, cloud, SaaS, data or AI environments

•    Proven track record of designing and executing joint marketing programmes including joint events, campaigns, high-impact content that drive brand impact and commercial results

•    Experience working closely with BD / sales teams and supporting co-sell motions and commercial goals

•    Experience operating in global, matrixed organisations, ideally across professional services and / or technology firms

•    Strong understanding of B2B tech marketing (content, digital, events, ABM, partner marketplaces and co-sell motions)

•    Demonstrated ability to use data and insights to guide prioritisation and decision-making

•    Excellent verbal and written communication skills; confident crafting narratives on complex Digital & AI topics