K3 Advisory Group Plc
Paid Media Manager
£37,000.00
yearly

Job description

We're looking for a Paid Media Manager to take ownership of client acquisition strategy across Google Ads and paid social. You'll be the go-to expert for campaign strategy, execution and optimisation across Search, Display, Performance Max, Meta and LinkedIn.

What you'll be doing

You'll plan, manage and optimise paid media campaigns for a mix of B2B clients across every major platform.

  • Build and manage Google Ads campaigns across Search, Display and Performance Max
  • Plan and run paid social campaigns across Meta and LinkedIn, from audience strategy through to creative testing
  • Lead on strategy, execution and optimisation, with a clear focus on ROI and conversion metrics
  • Communicate campaign results and recommendations clearly to clients and internal stakeholders
  • Contribute to new business proposals and support the growth of our paid media offering
  • Keep on top of platform changes, emerging tools and performance trends across search and social
  • Set clear campaign goals and manage budgets to drive high-quality leads and conversions
  • Use audience signals, asset testing and structured reporting to get the most from PMax and paid social alike
  • Run structured A/B tests across creative, copy, audiences and targeting

What we're looking for

  • 2+ years' experience managing paid media campaigns in an agency or performance marketing environment
  • Strong working knowledge of Search and Display campaign setup and structure
  • Hands-on experience with Performance Max e.g. asset groups, targeting, audience signals and optimisation
  • Practical experience running Meta Ads and LinkedIn Ads for lead generation or ecommerce
  • Confidence with remarketing across both search and social
  • Comfortable working with GA4, Google Tag Manager and conversion tracking tools
  • Strong communication skills - able to explain campaign performance clearly to clients

Benefits:

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