Brand Campaigns – support the development and delivery of integrated marketing campaigns, taking ownership of specific activities and ensuring alignment with commercial objectives.

• Creative Development - conceptual idea generation of visual and messaging through to final implementation;
• Video and CGI - agreeing brief, developing storyboard and script, overseeing production and editing;
• Technical and Promotional Literature - agreeing brief, organising copy both writing it and sourcing, organising photography, overseeing design, production and distribution;
• Advertising campaigns - agreeing message, organising and approving design, agreeing placement;
• Direct Mail - database management, production of mailing materials, organising fulfilment;
• Events - organising event and exhibition attendance and displays;
• Point of Sale - agreeing format and message, organising and approving design, production and distribution;
• Social Media - agreeing and setting up appropriate social channels, agreeing and organising messaging/content;
• PPC Campaigns - agree and plan PPC campaigns through the Google network (Google Adword, Google Display and Remarketing);
• Email marketing - plan and co-ordinate e-alert activity.

Support the coordination of effective product launch strategies.

Support the co-ordination of ongoing development of brand websites.

Responsible for the effective use of CRM to enhance customer and consumer communications.

To ensure the coordination of the apprenticeship support programme with customers.

Effectively manage the work of external agencies and suppliers – creative, PR, digital – to ensure timely delivery of projects to budget, deadline and standards required.

To complete any other task as is reasonably requested.

What we're looking for

• Bachelor’s degree in Marketing, Business, or a related field.
• Recent relevant experience within a marketing or brand-focussed role within a manufacturing/construction related sector.
• Demonstrable experience managing social media channels and coordinating marketing campaigns.
• Knowledge of CRM platforms and email marketing tools.
• Ability to understand highly technical information and communicate it in a simplified, accessible way.
• Strong project management and organizational skills with the ability to prioritise a varied workload
• Passionate and hard-working with excellent communication and interpersonal skills.