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Job description
The purpose of this role is to meet the daily operational marketing needs of a group of teams within the firm. It is a proactive, ‘hands on’, multi-channel role. You will use your knowledge of the teams you support to drive marketing outcomes. You’ll be a partner to your teams, working with them to deliver the activity on their plan, and to maximise emerging opportunities by being their first point of contact.
This is an ideal opportunity for a Senior Marketing Executive or Account Manager to grow into a position with more responsibility.
Does this sound like you?
- Outcome and performance oriented
- You do what you say, on time - thought and action are ‘the same’ to you
- Creative, has ideas and knows how to execute them and you’ve done this before in an organisation of similar size and complexity
- Reactive and responsive
- Problem solver
- Active listener
- Able to ‘join the dots’ between ideas, initiatives and wider plans
- Growth mindset
- Reliable
- Able to adapt to stakeholders’ context and needs
If so, read on...
Areas of responsibility:
- Be the first point of contact for a group of service, office or sector teams
- Understand the legal work your groups deliver, their clients and the markets they operate in, so you can help drive growth
- Drive and deliver action on the team’s marketing plan– this includes delivering all types of marketing activity such as events, digital content, collateral, campaigns etc.
- Respond to, appropriately triage and fully scope marketing need, to establish value and risk level of emerging opportunities and allocate appropriate resource accordingly
- Access shared resources e.g. website exec/ graphics team, marketing kit, using your project management skills and experience to meet deadlines, co-ordinating with the other MBPs to ensure shared resource is available to all teams
- Work with and delegate to marketing leads as a resource base to help you deliver
- Provide marketing data/reports on outcomes and project costs
- Deliver end-to-end team-led events – all aspects from invite to set up of events of various sizes and formats
- Support teams with content plans and SEO informed article editing to ensure quality
- Support teams with profile raising initiatives
- Produce collateral, e.g. podcasts, capability statements, leaflets, videos
About You
Skills and experience. You will have:
- Worked in a similar size and type of professional services organisation
- Excellent written and verbal communication skills. You will have an excellent eye for detail and be able to proof read effectively
- Experience of handling complex or technically drafted copy and editing it for multiple audiences
- Used project management software and Microsoft programmes
- Higher level thinking skills – you will be a natural problem solver
- Experience of delivering to KPIs in a fast-paced, highly motivated team and business
- Track record of delivering campaigns and projects across multiple marketing channels including events, webinars, digital, print, business development materials
- Emotional intelligence and resilience
- Driven to perform at high levels, consistently
- A passion for marketing – learnt through the theory. You will have a marketing focused degree and/or a CIM level qualification
- A project management qualification would be advantageous
