This senior role will be responsible for shaping how our brands show up across social platforms worldwide — driving engagement, cultural relevance and measurable business impact. You will bring deep expertise in social platforms, content, internet culture and trends, alongside strong leadership and commercial acumen.

Working closely with our Social & Content team, restaurant teams and wider Marketing, PR and Operations functions, you will ensure our social output is innovative, on-brand and performance-driven, reflecting the unique personality of each Gordon Ramsay Restaurants brand.

As Head of Social Media, you will:

Create and lead the global social media strategy across all Gordon Ramsay Restaurants brands and territories

Define platform mix, audience targeting, objectives, KPIs and measurement frameworks

Set the creative direction for social content, ensuring best-in-class storytelling and cultural relevance

Work closely with Content and Creative teams to deliver integrated campaigns that support business and marketing goals

Ensure content reflects brand priorities and local market nuance, particularly across UK and North America

Take full ownership of publishing schedules, community management standards and channel optimisation

Identify opportunities to grow engagement, reach and followers through innovation and platform-first thinking

Lead regular reporting, turning performance data into actionable insight

Set and track KPIs aligned to awareness, engagement, acquisition, loyalty and revenue

Build, lead and develop a high-performing social media team

Manage agency, freelance and platform partner relationships where required

Work cross-functionally with PR, Brand, Marketing, Digital and Operations teams to ensure consistent messaging

Support new restaurant openings, seasonal campaigns, partnerships and brand moments with tailored social strategies

Develop and deliver an influencer strategy aligned with brand positioning and commercial outcomes

Act as the senior point of escalation for social media issues, ensuring brand reputation is protected at all times

What we are looking for:

Proven senior-level experience leading social media strategy within hospitality, restaurants, premium lifestyle or consumer brands

Deep expertise across platforms including Instagram, TikTok, Facebook, X (Twitter), LinkedIn, YouTube and emerging channels

Strong creative judgement and a deep understanding of what drives engagement and loyalty

A data-driven mindset with experience delivering measurable results (awareness, traffic, reservations, ecommerce)

Experience leading and developing high-performing creative teams

Strong stakeholder management and communication skills

Experience working across international markets

A genuine passion for food, hospitality and brand storytelling

About You:

You’re a strategic, commercially minded social media leader with a passion for food, culture and creativity. You thrive in a fast-paced, dynamic environment and know how to balance bold ideas with measurable results.

Proven senior-level experience leading social media strategy within hospitality, restaurants, premium lifestyle or consumer brands

Deep expertise across Instagram, TikTok, Facebook, X, LinkedIn, YouTube and emerging platforms

Strong creative judgement and an instinctive understanding of what drives engagement

A data-driven approach with experience delivering clear ROI (awareness, traffic, reservations, ecommerce)

Experience leading and developing high-performing creative teams

Confidence managing agencies, creators and complex stakeholder groups

Experience working across international markets

What’s in it for you:

Competitive Pay Rate

A fantastic 50% staff discount on food and drink in Restaurants and on Gordon Ramsay Academy classes & courses

30% discount for your Friends & Family in Restaurants and on Gordon Ramsay Academy classes & courses

Employees can instantly access up to 50% of basic wages earned before payday via Stream

Refer a Friend Scheme - earn between £250 to £1000 when referring a friend to work with us (T&Cs apply)

Access to our world-class training & development opportunities globally

Progress your career through a multi-site and multi-brand, best in class global restaurant group

Work with and learn from extraordinary talent in a diverse, energising and professional restaurant environment

Preferential Room Rates at Gordon Ramsay Restaurants partner hotel

MYNDUP - our wellbeing partner where our teams can access up to 2 hours anonymous support a month, fully funded by GRR, for everything from mental health & wellbeing, to counselling or therapy sessions, life & career coaching and more

Meals on duty

At Gordon Ramsay Restaurants, we are driven to be an inclusive employer, we are devoted to creating an environment where our amazing teams can thrive, and our aim is to put people at the heart of everything we do. We want our teams to be their authentic self and we truly celebrate diversity in every sense.

We are successful at what we do by cultivating talented teams with diverse skills & backgrounds. Everyone is welcome in our Gordon Ramsay Restaurants family. As we continue to grow and build the business, we are committed to putting diversity, equality, and inclusion at the forefront.