Job summary

Barchester Healthcare is an industry-leading care provider, holding some of the best quality ratings of any large care home provider in the UK. They are looking to recruit a Customer Relationship Manager to join their prestigious care home team in Reading. This is an opportunity to work alongside an exceptional management team and drive sales to increase the occupancy of a first-class care home.

Main duties of the job

The Customer Relationship Manager will be responsible for managing enquiries to improve conversion rates and achieve occupancy targets. They will use excellent communication skills to network within the local community and raise the profile of the home, generate enquiries, drive conversion rates, and increase occupancy. The role also involves supporting local and wider marketing activities, identifying opportunities to improve sales and marketing performance, and representing Barchester and the care home in a friendly and professional manner.

About us

Barchester Healthcare is one of the largest independent providers of residential care, nursing care, and specialist services in the UK. They operate over 200 care homes across the country, providing a range of care services to meet the needs of their residents. Barchester is committed to delivering exceptional quality care and creating a welcoming and supportive environment for both residents and staff.

Job responsibilities

Competitive salary plus commission

Barchester are recruiting a Customer Relationship Manager to join our prestigious care home team. We are looking for a professional sales professional who will support this home to increase occupancy. This is your opportunity to work alongside an exceptional management team to ensure the success of a first-class care home. You will deliver a full range of sales and marketing approaches to drive sales including handling enquiries, developing the digital profile of the home and networking with the local community. Barchester are an industry-leading care provider, holding some of the best quality ratings of any large care home provider in the UK, with a clear focus on providing our residents with exceptional quality care. REWARDS PACKAGE: Attractive salary, alongside a competitive commission structure Access to a range of retail and leisure discounts Access to a range of wellbeing support and Best Doctors Service Opportunity to develop within a hugely supportive team RESPONSIBILITIES: Managing enquiries to improve the conversion rates and achieve occupancy targets Excellent communication skills. Networking within the local community to raise the profile of the home and generate enquiries Supporting local and wider marketing activities togenerate enquiries,drive conversion rates and increase occupancy Identifying opportunities to improve sales and marketing performance NEED TO HAVE: Have proven sales and marketing experience preferably in healthcare but not essential Have the ability to analyse data on Salesforce or similar CRM application Be self-motivated and target driven Have interpersonal and professional qualities Confident user of Microsoft Office (Excel/Powerpoint) Full UK driving licence. NEED TO DO: Represent Barchester and our state of the art home in a friendly and professional manner. Responsible for all sales activity for the home. Talking to potential new residents over the phone, and providing informative and welcoming tours of the home. Engage with residents and relatives to understand their experience and requirements. Respond to sales enquiries. Actively generate leads and identify local marketing opportunities. Maintain a contacts database. Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.

Person Specification

Qualifications

Essential

The ideal candidate will have proven sales and marketing experience, preferably in the healthcare sector, and the ability to analyze data on Salesforce or a similar CRM application. They should be self-motivated, target-driven, and possess strong interpersonal and professional qualities. Proficiency in Microsoft Office, particularly Excel and PowerPoint, and a full UK driving license are also required.

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.