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Job description
We're looking for a Paid Media Manager to take ownership of client acquisition strategy across Google Ads and paid social. You'll be the go-to expert for campaign strategy, execution and optimisation across Search, Display, Performance Max, Meta and LinkedIn.
What you'll be doing
You'll plan, manage and optimise paid media campaigns for a mix of B2B clients across every major platform.
- Build and manage Google Ads campaigns across Search, Display and Performance Max
- Plan and run paid social campaigns across Meta and LinkedIn, from audience strategy through to creative testing
- Lead on strategy, execution and optimisation, with a clear focus on ROI and conversion metrics
- Communicate campaign results and recommendations clearly to clients and internal stakeholders
- Contribute to new business proposals and support the growth of our paid media offering
- Keep on top of platform changes, emerging tools and performance trends across search and social
- Set clear campaign goals and manage budgets to drive high-quality leads and conversions
- Use audience signals, asset testing and structured reporting to get the most from PMax and paid social alike
- Run structured A/B tests across creative, copy, audiences and targeting
What we're looking for
- 2+ years' experience managing paid media campaigns in an agency or performance marketing environment
- Strong working knowledge of Search and Display campaign setup and structure
- Hands-on experience with Performance Max e.g. asset groups, targeting, audience signals and optimisation
- Practical experience running Meta Ads and LinkedIn Ads for lead generation or ecommerce
- Confidence with remarketing across both search and social
- Comfortable working with GA4, Google Tag Manager and conversion tracking tools
- Strong communication skills - able to explain campaign performance clearly to clients
