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Marketing Executive (£33,000 - £37,000)
Job description
My client, based in Nottingham are seeking a Marketing Campaign Manager to join their small marketing team on a FTC for 18 months. You will play a key role in driving growth across both B2B and B2C markets. You will be responsible for planning, developing, and executing multi-channel marketing campaigns that generate new business opportunities.
This is a hands-on role suited to a marketer who can manage campaigns end-to-end-from concept through to execution and performance analysis-with a strong emphasis on testing, learning, and continuous optimisation.
Marketing Executive Key Responsibilities
- Campaign Execution: Plan and deliver multi-channel campaigns across email, PPC, paid social, SEO, content, and events, ensuring timely delivery and alignment with objectives.
- Content Creation: Develop and oversee the production of marketing materials, including emails, landing pages, blogs, and campaign assets.
- Audience Targeting: Use data to segment audiences, manage contact lists, and deliver highly targeted campaigns that improve engagement and performance.
- Website Optimisation: Collaborate with the internal web developer to enhance website content, optimise landing pages, and improve user journeys and conversion rates.
- Sales Enablement: Support sales initiatives with relevant campaign materials and contribute to account-based marketing efforts.
- Partner Management: Coordinate with external suppliers to ensure deliverables meet required standards.
- Performance Analysis: Track, analyse, and report on campaign performance, identifying insights and opportunities for improvement.
Marketing Executive Required Skills & Experience
- Experience in a similar marketing role, with exposure to multiple channels (e.g. PPC, social media, email, SEO, and content).
- Experience working across both B2B and B2C marketing environments.
- Familiarity with CRM systems and marketing automation platforms.
- Up-to-date knowledge of marketing trends, tools, and best practices.
- Strong organisational skills with the ability to manage multiple projects simultaneously.
- High attention to detail and a proactive, problem-solving mindset.
- Confident communicator, comfortable collaborating with cross-functional teams and stakeholders.
- Analytical, data-driven approach with the ability to evaluate and optimise campaign performance.
