As a Brand Partnerships Manager, you’ll support the delivery of Lloyds Banking Group’s partnerships strategy—working on high-profile relationships such as British Cycling, while helping to build new and innovative partnerships across sponsorship, media, data and technology.

You’ll be part of the Brand, Marketing & Experience (BMX) function, operating in a fast-paced, evolving team where creativity and commercial thinking go hand in hand. Reporting into a Senior Brand Partnerships Manager, you’ll play a key role in bringing partnerships to life—working across internal teams and external partners to ensure successful activation and measurable outcomes.

From idea generation through to execution and performance tracking, you’ll help ensure partnerships deliver strong brand alignment, customer engagement and commercial impact. You’ll also build strong relationships with partners and stakeholders, contributing to a collaborative, high-performing team environment.

This is a great opportunity for someone who enjoys working at pace, thrives on variety, and is motivated by helping shape partnerships that make a visible difference

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Why join us

We’re on an exciting journey to transform our Group and the way we’re shaping finance for good. We’re focusing on the future, investing in our technologies, workplaces, and colleagues to make our Group a great place for everyone.

What we’re looking for

• 5+ years proven experience in brand partnerships or sponsorship within a complex or fast-paced environment
• Strong relationship management skills, with the ability to build trust and collaborate effectively with internal and external stakeholders
• Experience supporting partnership delivery, including activation, campaign execution and performance evaluation
• Analytical mindset, with the ability to use data and insight to assess partnership performance and identify opportunities for improvement
• Experience working with agencies or third-party partners, including budget awareness and delivery oversight
• Strong organisational and problem-solving skills, with the ability to manage multiple priorities in a fast-moving environment

And any experience of these would be great:

• Existing network within the brand partnerships or sponsorship landscape
• Experience working within financial services or another highly regulated environment
• Experience working across media, data or technology-led partnerships
• Background in large-scale brand activation campaigns