​You will be a full and active member of the Communications and Marketing Senior Leadership Team, sharing collective responsibility for the performance of the whole directorate, the success of our integrated campaign model, and the professional development of our people. You will also play a significant role in the department's wider strategy and growth leadership, working across DBT to ensure communications is embedded as a genuine delivery function - not an afterthought - in everything the department does to drive economic growth.​

​Strategic Leadership​

• Develop and execute an integrated strategy for digital communications, external affairs, and visits that directly supports departmental objectives and the growth mission.​
• Lead the creation of a centre of excellence for storytelling and partnerships, ensuring all activities are designed to generate compelling visual content and broadcast opportunities.​
• Drive innovation in communications delivery, leveraging emerging platforms, technologies, and partnership models to maximise impact.​

​Digital Communications Excellence​

• Transform our digital presence across all platforms, delivering significant growth in engagement, reach, and influence.​
• Lead a step-change in influencer marketing and digital platform partnerships, building strategic relationships with key content creators and digital communities targeting our key audiences, working closely with press office.​
• Oversee social media and digital strategy and execution, ensuring content drives behaviour change and supports policy objectives.​
• Champion the use of data and insight to optimise digital performance and demonstrate return on investment.

External Affairs and Partnerships​

• Build and maintain high-impact external relationships with key stakeholders, thought leaders, and organisations that amplify our communications reach.​
• Develop strategic partnerships that enhance our storytelling capability and provide access to new audiences.​
• Lead cross-government collaboration on shared communications priorities, working closely with Government Communication Service discipline networks.​
• Manage relationships with external agencies and suppliers to ensure value for money and quality delivery.​

Visits Innovation​

• Revolutionise visits planning and delivery to ensure every ministerial engagement maximises communications value through exceptional visual storytelling.​
• Work closely with policy teams, international network, and Private Offices to integrate communications thinking into visits planning from conception.​
• Working with press office and creative, develop new approaches to broadcast and media engagement during visits, creating compelling content opportunities.​
• Working with marketing, consider our agency support.​

​Team Leadership and Development​

• Lead, inspire, and develop a multi-disciplinary team across digital, external affairs, and visits functions.​
• Foster a culture of innovation, collaboration, and excellence, breaking down silos between disciplines.​
• Build capability both in your team and across the Directorate in emerging areas including influencer marketing, digital content creation, and strategic partnership management.​
• Ensure team development aligns with GCS professional standards and career frameworks.

• A dynamic leader with a passion for storytelling, digital innovation, and building strategic partnerships, with a proven track record of leading high‑performing teams and delivering transformational change in communications.​
• Proven senior leadership experience in communications, with a strong interest in storytelling and the intersection of news, digital, and partnerships, and familiarity with the GCS operating model and professional standards.​
• Demonstrable success in transforming communications functions and delivering measurable improvements in performance, alongside strong knowledge of digital platforms, content creators, and social media strategy.​
• A proven track record of delivering high‑profile events, with appreciation of the considerations involved in managing ministerial visits.​
• Experience of managing complex stakeholder relationships and developing strategic partnerships, with an understanding of how organisations work effectively across government or with external agencies and suppliers to deliver high‑profile outcomes.​
• Excellent strategic thinking and analytical skills, including the ability to articulate and demonstrate return on investment.