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Senior Social Media Officer (£46,614 - £56,345)
Job description
What you would be doing
- You will plan and deliver creative, cross-channel social media campaigns that support student recruitment in the UK and globally.
- You will create compelling content – from spotting the latest trends to developing insightful short-form video and stories – that showcases student life and the benefits of an Imperial degree education.
- You will manage day-to-day social media activity, including scheduling content, engaging with prospective students and monitoring conversations.
- You will use data and insights to measure success, optimise content and continuously improve performance.
- You will collaborate with colleagues across the university to align and amplify key messaging.
- You will lead and support student content creators, bringing authentic voices into our storytelling.
- You will manage a Social Media assistant, external creative suppliers and contribute to campaign planning and delivery.
- You will support events such as Open Days and wider campaigns, helping translate in-person experiences into digital engagement.
What we are looking for
- Social media expert with a deep understanding of how to develop and create engaging content and a track record for delivering successful social media campaigns.
- Strong storytelling and content creation skills across digital platforms.
- Confidence using analytics and data to inform decisions and improve outcomes.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Excellent communication skills and the confidence to work with a wide range of stakeholders.
- A proactive, creative mindset with a keen eye for emerging trends.
- Experience managing contributors, agencies or suppliers.
- Interest in science, education or communicating complex ideas in engaging ways.
