The Senior Internal Communications and Engagement Officer will support the delivery of internal communications plans and strategies. This will include producing creative, high-quality content and engaging with staff across CUH, identifying case studies and content to be used in a variety of channels.

The post holder will need to work autonomously, be highly organised, have great inter-personal skills, and be able to write and communicate to a very high standard. They will need to liaise with and advise all levels of staff on communications, including senior leaders.

Main duties of the job

The post holder will be responsible for creating content for and the planning and daily management of our core internal communications channels and resources; Connect (intranet), CUH bulletin and staff Facebook group.

The post holder will therefore be required to:

Create internal communications content and engage staff to support CUH’s priorities and the related communications strategy.

Plan and organise multiple projects with competing deadlines – taking a long-term view as well as reacting and adjusting to urgent requests accordingly

Use judgement and advise on appropriate content and channels based on audience insight and communications priorities, escalating issues where needed

Advise and influence senior leaders, and other staff members, on appropriate content and channels for internal communications and engagement, based on audience insight and communications priorities

Review processes and procedures and make recommendations for service improvements

Work independently, with minimal supervision

Manage communications resources: Connect (intranet), CUH bulletin and staff Facebook group.

Manage third party suppliers

Our Trust

Cambridge University Hospitals (CUH) NHS Foundation Trust comprises Addenbrooke’s Hospital and the Rosie Hospital in Cambridge. With over 13,000 staff and over 1100 beds the priorities of the Trust focus on a quality service which is all about people – patients, staff and partners. Recognised as providing ‘outstanding’ care to our patients and rated ‘Good’ overall by the Care Quality Commissioner, is testament to the skill and dedication of the people who work here. CUH’s values – Together - Safe, Kind, Excellent – are at the heart of patient care, defining the way all staff work and behave. The Trust provides accessible high-quality healthcare for the local people of Cambridge, together with specialist services, dealing with rare or complex conditions for a regional, national and international population.

CUH is committed to promoting a diverse and inclusive community - a place where we can all be ourselves. We value our differences and fully advocate and support an inclusive working environment where every individual can fulfil their potential. We want to ensure our people are truly representative of all the communities that we serve. We welcome applications for all positions in the organisation irrespective of people’s age, disability, ethnicity, race, nationality, gender identity, sex, sexual orientation, religion or belief, marriage and civil partnership status, or pregnancy and maternity status or social economic background.

Benefits to you

At Cambridge University Hospitals, we want to do all we can to support good working days. We offer development opportunities and a wide range of benefits, including on-site leisure facilities, shopping concourse and day nurseries. Our good work programme currently includes providing reduced cost Stagecoach bus travel to and from Cambridge University Hospital site. Park and Ride bus journeys between Babraham Road and Trumpington sites are free, as is the route to and from Cambridge train station and our hospitals. We also subsidise the cost of parking on site for eligible staff.

On CUH campus, hot food is available 24/7 and at a reduced cost for colleagues. Recently we launched the first of our staff pod break spaces. Located in the Deakin Centre, we have a purpose-created colleague-only café, with free tea and coffee, a break space and private outside area for colleagues to rest, refuel and recharge. Just one of the ways we are working hard to support good working days at CUH.

We welcome applications from the Armed Forces.

Person specification

Qualifications

Essential criteria

• • Educated to degree level or having gained equivalent relevant experience and/or equivalent level of skills or experience plus training and/or experience in the communications field to degree-level equivalent.
• • Evidence of continuous professional development

Desirable criteria

• • Either an under-graduate or post-graduate qualification in communications, journalism, marketing, public relations or related field.
• • Member of the Chartered Institute of Marketing or Public Relations.
• • A post-graduate period of training in internal communications.

Experience

Essential criteria

• • Substantive experience of developing and editing content for websites, intranets, newsletters and other digital channels.
• • Substantive experience of working within style and corporate identity guidelines.
• • Substantive experience of producing internal communications content.
• • Demonstrable experience of working on successful internal and/or external campaigns and projects linked to an organisation’s strategic aims and priorities.
• • Substantive experience of working with a wide range of people, from different backgrounds, of varying seniority – advising and influencing on communications content and channels.
• • Experience of managing and influencing stakeholders of varying levels of seniority.
• • Substantive experience of using website content management systems.
• • Experience of managing third party suppliers to deliver on time and on budget.

Desirable criteria

• • Experience of developing internal communications channels for hard to reach audiences.

Knowledge

Essential criteria

• • Knowledge and understanding of health policies and the wider context in which the Trust operates.
• • Understanding of best practice with respect to implementing corporate identity guidelines and style guides in a complex organisation.
• • Knowledge of the techniques of stakeholder mapping, measurement and evaluation.
• • Knowledge and understanding of how messages land with different audiences and all levels of staff, and how to adjust approach accordingly.

Skills

Essential criteria

• • Excellent writing and keyboard skills with significant experience of drafting copy for a range of audiences.
• • Ability to process information in different formats (documents, publications, presentations) and interpret to the most appropriate format for internal communications, depending on audience.
• • The ability to communicate clearly and effectively to an excellent standard, whether orally or in writing.
• • A key eye for detail and excellent proof reading skills.
• • The ability to prioritise own work effectively and deal with conflicting demands.
• • The ability to develop strong interpersonal relationships and work with a range of individuals to motivate and inspire confidence and trust, including influencing and negotiating with senior leaders.
• • The ability to identify the target audience for any given communication, understand their needs, adapt writing styles to suit and develop copy with speed and accuracy.
• • The ability to take complex information and make it easy to understand, and accessible, for our audiences – this might be presented in a variety of ways; written copy, reports, presentations or infographics.
• • Judgement and influencing skills to ensure messages land well with audiences.

Additional Requirements

Essential criteria

• The ability to understand and behave at all times, towards patients, visitors and colleagues according to the Trust values of safe, kind, excellent.