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Job description
- Own the strategic planning, execution, and evaluation of campaigns across all media channels in order to drive subscriptions of Ding effectively and efficiently and deliver the subscription sales target for all media channels
- Develop and lead marketing strategies tailored to each segment, ensuring alignment with overarching business objectives and customer insights based on understanding of the key audience groups, including lapsed HomeServe customers.
- Work as part of a fast-paced multi-functional team to grow Ding and establish it as a critical part of the HomeServe product and brand portfolio