• Strategy & Plan development: Developing and owning the integrated NCA marketing plan to drive both efficient and effective performance, utilizing best-in-class digital strategies (to capture in market demand) and TOFU funnel tactics to address consideration and education, ultimately building future demand.
• Cross functional collaboration: Interlock with commercial and RTR teams to drive prioritisation, budgeting and optimisation for Small Direct. This involves annual budgeting, trading and product GTMs.