inspHire & Current RMS are part of the Kerridge Commercial Systems Group (KCS) and boasts global recognition as a specialist software provider; delivering fully integrated trading and business management solutions to companies in the rental industry – wherever they are in the world.

Lead the global rental marketing budget and liaise with media vendors and advertisers to negotiate costs and coverage.

Oversee and lead the decision-making in all rental marketing functions.

Main Duties and Responsibilities:

• Establish and execute goals that meet the Kerridge Rental Divisions strategic objectives.
• Manage a team of like-minded marketing colleagues, ensuring projects are delivered on time and within specification.
• Provide a clear development pathway for your team and help coach them to reach their own aspirational goals.
• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures to direct the best course of action.
• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.
• Measure and report marketing performance using various metrics and present to Board of Directors.
• Collaborate with regional Marketing Managers to align efforts and deliver a unified offering.
• Master data management, influencing CRM development and data audits.
• Maintain CRM to ensure all information contained within it is accurate and up-to-date.
• Ensure the brands are continually unified and improved.
• inspire the Marketing team and accomplish department objectives by managing staff; planning and evaluating department activities.
• Responsible for the successful attendance at exhibitions. Taking ownership of each aspect of the show from booking through to attendance.
• Deliver omnichannel campaigns for the rental division ensuring that the Kerridge Rental division is front of mind across all key mediums.
• Take ownership of the Rental Divisions SEO.

Skills, Knowledge and Experience:

Essential

• BSc/BA in marketing, business administration or relevant discipline.
• Proven experience as Marketing Manager or similar role managing a team.
• Thorough knowledge of strategic planning principles and marketing best practices.
• Thorough knowledge of SEO principles.
• Good understanding of market research techniques, data analysis and statistics methods.
• Proficient in MS Office and marketing software (e.g. HubSpot, CRM, Google Ads & Analytics)
• Talented with organic and paid channels including Social Media.
• Excellent communication and people skills.
• Strong organizational and time management with the ability to meet tight deadlines.
• Creative and commercially aware.
• Ability to work under pressure.

Desirable

• Knowledge of ERP or business IT systems
• Rental and global marketing experience is desirable