Strategic Brand Marketing & Portfolio Management: Development and deployment of the FUNKIN Professional portfolio’s* growth strategy across the UK and International markets including SKU prioritisation, visual identity and strategic market opportunities. *puree, mixer, syrup, liqueurs.

Bartender Advocacy & Conversion: Identify strategies and event opportunities to enhance bartender advocacy as part of broader hospitality campaigns, including identifying regional in-bar ambassadors, industry conferences, awards and large-scale trade shows, driving conversion through impactful promotional campaigns.