The team is a small, smart, entrepreneurial group responsible for launching iwoca's new SME insurance business. The Growth Marketing Lead will be a founding member and report directly to the Insurance Venture Lead. Here’s how the team work together:

• Customer-obsessed: The team challenges itself to build insurance that its customers actually want, rather than what insurers simply want to sell.
• Curious & supportive: The team collaborates across disciplines to find creative solutions to complex problems in a safe and supportive environment.
• Motivated & humble: The team is motivated, fast-paced and highly autonomous. We’re humble and make sure to celebrate wins and have fun along the way.
• Entrepreneurial & growth-minded: The environment is ideal for someone who thrives on taking full ownership and is ready to roll up their sleeves and build.

The role

Strategy & Vision:

• You will own the end-to-end marketing strategy, define our Go-To-Market approach, and run experiments across messaging, audiences, channels, pricing and customer journeys.
• Initially, this is a very hands-on role where you will roll up your sleeves to launch and manage campaigns across digital, partner, and offline channels.
• You will have the autonomy to drive the roadmap and, as the venture scales, ownership of the marketing budget and the opportunity to build and lead a marketing team of specialist direct reports.
• Influence product development using conversion data and customer feedback to help the team prioritise features that drive acquisition.

Execution & Scaling:

• Develop and optimise a multi-channel growth engine by validating value propositions and scaling effective acquisition paths across search, social and direct mail.
• Implement and manage lead nurturing workflows to guide prospects through the sales pipeline, including marketing and cross-selling B2B insurance products to our existing base of 150,000+ iwoca customers.
• Own and drive core acquisition metrics and unit economics from top-of-funnel awareness to policy-bound conversion and renewals, ensuring we build a scalable and sustainable growth model.
• Create high-converting content for all acquisition channels.
• Leverage AI and automation tools to accelerate content creation, increase experimentation velocity and improve campaign optimisation.

The requirements

Essential:

• 8+ years of experience owning customer acquisition in a startup, scale-up or venture environment, with responsibility for growth metrics and marketing spend.
• An experimentation mindset with the ability to design A/B tests, interpret results, and make decisions even when data is noisy or imperfect.
• A highly data-literate approach, comfortable reading dashboards, questioning anomalies, and using data to guide decisions.
• Hands-on copywriting skills with a willingness to test, iterate, and start over if campaigns don’t convert.
• Demonstrable expertise in marketing automation (HubSpot strongly preferred).

Bonus:

• Experience in fintech or insurtech.
• Hands-on visual design and copywriting skills, with the ability to build and iterate your own content and assets using tools like Figma or Adobe Creative Suite.

The salary

We expect to pay from £80,000 - £100,000 for this role. But, we’re open-minded, so definitely include your salary goals with your application. We routinely benchmark salaries against market rates, and run quarterly performance and salary reviews.