The Purpose

To support the development and execution of global PR and Communications strategies that elevate brand awareness, strengthen brand desirability, and ensure consistent and highquality execution across markets.

This role plays a pivotal part in delivering PR programmes, managing press activities, coordinating brand storytelling, and ensuring seamless alignment with global communications priorities.

Main Responsibilities

PR Editorial & Events

• Support the delivery of the global PR strategy in partnership with the Global Head and market teams.
• Manage day-to-day coordination of the global PR calendar, assets, and guidelines.
• Support the organisation and execution of PR events, press previews, media appointments, and industry engagements.
• Coordinate press interviews, media engagement logistics, entertainment and gifting.
• Manage press photo shoot requests, asset tracking, approvals, and copy/quote alignment.
• Track and analyse PR performance (coverage, and support DMR analysis reporting), share results and recommandations with management.
• Collaborate with regional teams (EMEA & US) to support the Western World PR & events plan.

2. Influencers & Dressing Opportunities

• Assist in developing and executing influencer strategies in collaboration with markets.
• Coordinate talent and stylist requests, logistics, asset distribution and approvals.
• Support the identification of influencer and celebrity dressing opportunities aligned to brand goals.
• Monitor competitor influencer and talent activity to inform strategic recommendations.
• Oversee the loans and management of jewellery creations, in collaboration with dedicated teams.
• Maintain styling guidelines and ensure consistent execution across markets.

3. Brand Communications & Content

• Support delivery of a multichannel communications plan in line with the brand platform.
• Develop and refine tools for press releases, Q&As, briefing documents, corporate statements, and brand stories.
• Ensure brand voice and messaging consistency across all PR and communication outputs.
• Track platform engagement to inform insights and optimisation.
• Coordinate brand presence at external industry events, trade shows, conferences.
• Support management of brand comms budgets, ensuring alignment with guidelines.
• Help manage external communications agencies and production partners.
• Collaborate closely with brand and product marketing teams to ensure availability and accuracy of press-facing assets.

What You’ll Do  

• Act Like an Owner: Take accountability for delivering high-quality PR and communications work that supports brand and business priorities.

• Create Clarity: Communicate clearly, ensuring alignment across cross functional teams and regions.

• Empower Teams: Work collaboratively across Marketing and with our external partners to deliver seamless execution.
• Succeed Together: Build strong cross-functional relationships to ensure cohesive and successful execution of initiatives.
• Challenge Conventions: Continuously seek and implement innovative solutions. Be open to new ways of thinking and encourage creativity within the team.

• Significant experience in international PR and communications, ideally within luxury and jewellery sector.
• Strong understanding of the consumer marketing landscape, market challenges and mastery of global/local approach.
• Passionate about craftsmanship, brand storytelling and creating best in class consumer experience.
• Excellent writing, editing and communication skills across multiple formats.
• Highly organised, attention to detail driven, comfortable managing multiple projects simultaneously and ability to bring people together.
• Proactive, open-minded, solutions oriented mindset with strong commercial awareness.
• Experienced in managing external partners and creative agencies.
• Data driven, able to translate insights into recommendations.
• A collaborator who fosters a positive, inclusive and high performance team culture.