Role Overview

We are seeking a dynamic and strategic eCommerce Marketing Manager to lead our digital marketing efforts and drive growth across our online channels. This role will oversee a talented team of marketing executives and designers, and will be responsible for delivering impactful campaigns, optimising onsite experiences, and enhancing customer engagement through CRM.

You’ll play a pivotal role in shaping our marketing calendar, generating creative ideas, and ensuring our product offering is presented in the most compelling way possible. If you thrive in a fast-paced environment and have a passion for digital innovation, we’d love to hear from you.

Key Responsibilities

Team Leadership

Manage and mentor a team of marketing executives and designers

Foster a collaborative, high-performance culture focused on creativity and results

CRM & Customer Engagement

Oversee CRM strategy and execution, including segmentation, lifecycle campaigns, and personalisation

Drive customer retention and loyalty through targeted communications

Onsite Product Optimisation

Collaborate with product team to improve product presentation and conversion

Analyse performance data to inform content, layout, and promotional strategies

Creative Direction

Lead ideation and execution of marketing campaigns across digital channels

Ensure brand consistency and innovation in all creative assets

Marketing Calendar Management

Own the planning and delivery of the annual marketing calendar

Coordinate cross-functional teams to align campaigns with trading priorities and seasonal moments

Performance & Reporting

Monitor KPIs and campaign performance, providing actionable insights

Continuously test, learn, and optimise for improved ROI

About You

Skills & Experience

Proven experience in eCommerce marketing, ideally within retail or consumer goods

Strong leadership and team management skills

Expertise in CRM platforms and customer journey mapping

Solid understanding of onsite merchandising and conversion optimisation

Creative thinker with a keen eye for design and storytelling

Excellent project management and communication skills

Data-driven mindset with proficiency in analytics tools

About Us

GSF Car Parts is one of the UK’s leading automotive parts distributors, supplying thousands of independent garages throughout the UK and Ireland with parts, tools, garage equipment and specialist training. The group has over 205 branches nationwide and a turnover exceeding £475 million. Built on the heritage and success of a dozen local brand identities acquired over several years, we have traded as one brand since November 2021. Our branch network is bolstered by centralised support and expertise from specialist departments in key areas such as procurement and supply chain, marketing and national accounts. The business also benefits from integrated IT systems, which include our industry leading catalogue system, Allicat, and access to the Group's national garage programme, Servicesure