Job description

We’re looking for a Chief Marketing Officer to lead the next phase of growth across THG Beauty’s retail portfolio – Lookfantastic, Cult Beauty and Dermstore.

This is a group-level role with full accountability for brand, customer and commercial marketing performance across multiple markets. You’ll set the global marketing strategy, build high-performing teams, and drive profitable growth through a sharp focus on customer acquisition, retention and brand strength.

You’ll operate at pace, make clear calls, and bring a strong point of view on what drives modern beauty retail – from performance marketing and CRM to brand storytelling and partnerships.


What you’ll own

  • Global marketing strategy across all retail brands and regions
  • Customer growth – new customer acquisition, LTV, retention and reactivation
  • Brand positioning – distinct, premium, and relevant brand identities across each platform
  • Channel performance – paid media, SEO, affiliates, CRM, social, influencer and partnerships
  • Trading and campaigns – leading key commercial moments (peak, launches, exclusives)
  • Customer experience – end-to-end journey across web, app and content
  • Data and insight – clear performance frameworks, attribution and ROI discipline
  • Team leadership – building and developing a high-performing, globally connected marketing function

What we’re looking for

  • Proven CMO or Marketing Director experience in global beauty, fashion or ecommerce
  • Strong track record of driving profitable growth at scale
  • Deep expertise across performance marketing and brand building
  • Commercially sharp – comfortable owning budgets, forecasting and ROI
  • Experience leading multi-brand or multi-market portfolios
  • Strong operator – able to move from strategy to execution quickly
  • Credible leader who can set standards, build teams and raise the bar
  • Comfortable in a fast-paced, high-accountability environment

What success looks like

  • Clear, differentiated positioning for each brand
  • Consistent growth in new customers and LTV
  • Stronger marketing ROI and channel efficiency
  • High-impact campaigns that land commercially and culturally
  • A marketing team that is focused, accountable and high performing

Benefits:

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