This role leads the planning and delivery of multiple targeted campaigns that support the AMRC’s strategy to create reputational impact and commercial growth, and oversees the campaign work of other team members.

You will be responsible for the development, design, delivery and management of effective campaigns that are creative, visually appealing and have strong impactful messaging that reach and influence our priority audiences across all phases of the customer journey.

The role requires a confident, creative and experienced campaigns manager ensuring we can consistently translate our world-class research and innovation capabilities into compelling narratives and impact evidence packages that drive interaction and engagement to support our reputational, commercial and lead generation endeavours.

You will be at the heart of marketing activity for the AMRC - ensuring brand compliance and delivering reputational campaigns - and play a key role in facilitating the implementation of a CRM system designed to unlock targeted marketing capabilities, increase lead generation and demonstrate clear ROI.

Your creativity and leadership skills will empower experts in the team across marketing, digital and design activities. You will use strong communication and interpersonal skills to foster and nurture positive relationships with internal and external stakeholders and collaborators.

Main duties and responsibilities

• Use the full campaign planning cycle to develop and execute integrated campaigns aligned to AMRC sectoral priorities and technical capabilities that target key stakeholders effectively, and ‘business as usual’ marketing.
• Work closely with the senior leadership across research, commercial and technology teams to plan, deliver and prioritise campaigns.
• Support the design and implementation of a CRM system to enable targeted marketing, lead generation and ROI reporting to enable the wider team to deliver targeted marketing, drive lead generation, and produce accurate ROI reporting.
• Provide campaign discipline, leadership, guidance and support to the wider team, ensuring consistent messaging, brand strength and coordinated activity across channels; embedding a culture of collaboration, creativity, continuous development and innovation.
• Create measurable impact, tracking campaign performance and optimising activity to deliver return on investment.
• Manage campaigns budget for each campaign creatively, following university procedures to ensure best value and most effective activity choice.
• Provide strategic advice and guidance to senior leaders within the AMRC on marketing and related matters.
• Manage external agencies and suppliers, ensuring they deliver high-quality services in line with agreed objectives and budgets.
• Act as a brand guardian, driving appropriate usage and messaging by ensuring accurate and consistent representation within the brand and reputation guidelines, to create a clear, confident, consistent voice with correct use of visual ID
• Deputise for the Marketing and Communications Manager as required.
• As a member of staff you will be encouraged to make ethical decisions in your role, embedding both the University and AMRC sustainability strategy into your working activities wherever possible.
• Any other duties as required including attendance at events and other critical business activity throughout the year including evenings and weekends.

Person specification

Our diverse community of staff and students recognises the unique abilities, backgrounds, and beliefs of all. We foster a culture where everyone feels they belong and is respected. Even if your past experience doesn't match perfectly with this role's criteria, your contribution is valuable, and we encourage you to apply.