Kilimanjaro Live is one of the UK’s leading live entertainment companies, delivering extraordinary experiences across live music, comedy, theatre, spoken word, and events. We are looking for a modern, digital-first, operationally excellent Head of Marketing to lead our marketing function, strengthen promoter and artist relationships, and ensure the delivery of high-performing campaigns that grow our audiences and revenue.

Role Purpose

This role leads the end-to-end marketing function, ensuring that every show, tour, and project is delivered with excellence. You will drive digital innovation, bring rigour and structure to the department, and create a high-performing, empowered team.

Success in this role requires a calm, collaborative, organised, data-driven leader who can balance strategic vision with hands-on delivery in a high-volume, deadline-driven environment.

Reporting to

Director of Commercial Operations

Who You Are

A successful candidate will demonstrate:

Leadership & People Management

• A coaching-led, empowering leadership style
• Skilled at delegation, developing people, and creating role clarity
• Able to set vision, create structure, and hold others accountable without micro‑managing

Operational Excellence

• Highly organised with immaculate attention to detail
• Proven ability to run a smooth, process-led marketing function
• Strong workflow, project management, and prioritisation skills
• Reliable, consistent, and excellent at documenting and communicating plans
• Comfortable managing dozens of concurrent campaigns in fast-moving cycles

Digital-First Marketing Expertise

• Deep experience across digital acquisition: paid social, search, retargeting, SEO, CRM, SMS, automation
• Strong analytical capability: attribution, optimisation, dashboards, insight interpretation
• Hands-on experience running or supervising digital performance campaigns
• Comfort with emerging channels and new platform opportunities

Relationship Management (Promoters / Artists / Agents)

• Excellent stakeholder management with promoters, agents, managers, artists, and internal teams
• Proactive, transparent communicator who keeps promoters fully updated
• Skilled at managing both senior industry figures and junior team members with professionalism

Industry Experience

• 8–12+ years of experience in entertainment or live events marketing, ideally UK live music
• Proven success managing multi-channel campaigns with meaningful commercial outcomes
• Experience overseeing agencies and contractors

Key Responsibilities

1. Strategic Leadership

• Develop and deliver forward-thinking marketing strategies that drive ticket salesand audience growth
• Ensure a clear, digital-first approach across all campaigns
• Lead long-term departmental planning, innovation, and capability development

2. Marketing Team Leadership

• Lead, coach, and support the marketing team, establishing clear roles, goals, and expectations
• Foster a culture of creativity, accountability, collaboration, and continuous improvement
• Build a scalable structure and operating model for a high-volume environment

3. Campaign Management

• Oversee the planning, execution, optimisation, and post-analysis of all campaigns
• Ensure every promoter receives timely, accurate marketing plans, updates, and spend reporting
• Maintain consistent quality and brand standards across all outputs

4. Digital Growth & Analytics

• Drive paid media performance and digital innovation
• Establish dashboards and analytics frameworks enabling real-time optimisation
• Ensure CRM, email, and automation programmes support conversion and engagement goals

5. Stakeholder Engagement

• Act as the primary marketing contact for promoters, agents, managers, artists, and senior internal leaders
• Build strong cross-functional relationships with Ticketing, Finance, and Operations

6. Budget & Resource Management

• Manage departmental budgets and promoter marketing P&Ls with commercial discipline
• Oversee agency selection, briefing, evaluation, and performance
• Ensure cost-effective, ROI-driven marketing investment

7. Process & Workflow Excellence

• Implement and maintain marketing workflows, systems, calendars, and reporting
• Ensure clear campaign documentation, promoter updates, and internal communication
• Continuously optimise ways of working