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Job description
Based in our London office (3-days a week in office) and reporting to the Director of Integrated Marketing - International, the Senior Integrated Marketing Manager will lead a successful, deadline-driven pre-sale process. You will bring together the right people and resources through effective collaboration to support our London and Europe-based commercial teams across Finance, Enterprise, B2C, and Luxury sectors.
You Will:
- Oversee daily pitch and RFP pre-sale proposal work that responds to client objectives and strategically communicates the value of The Wall Street Journal & Barron's Group media offerings vs our competitive set across multiple platforms
- Formulate creative marketing campaign strategies and multi-format integrated program opportunities including written proposals and visually-motivated pitch decks
- Regularly collaborate across teams, time zones and disciplines such as content creation, media planning, campaign performance and events
- Develop an expert understanding of The Wall Street Journal & Barron's Group media ad products, creative capabilities and events
- Use research and data to share insights and support value propositions for client pitches and proposals
- Educate and keep the team updated with advertising industry trends and what opportunities or challenges they might present for our business
You Have:
- High level of organization and attention to detail
- Effective and concise communication; confidence interfacing with a variety of internal teams, stakeholders, leading brainstorms and working in a fast-paced environment
- Proficiency in productivity suites (e.g., Google Workspace, Microsoft Office), with a strong emphasis on creating visual presentations and managing spreadsheets
- Demonstrated problem-solving, resourcefulness and critical-thinking experience in a media and/or news environment
- Strong numeracy skills with the ability to interpret research data, media plans, and financial budgets
- Curiosity for constant learning and the international news/media landscape
- Strong interpersonal skills and ability to be an effective team member in-person and virtually with a required in region 3-day office attendance
- B.A. or B.S. preferred, strong cross-platform marketing experience, ideally within news media and/or advertising environment
- A foundational understanding of an ad sales, planning, and account management environment
- Experience working in collaborative sales and marketing processes, including the interaction and strategy required in an advertising sales environment, direct pitching to clients and client success management
- Experience customizing product marketing materials into compelling proposals to individual client goals and strategy
- Proven success record in creating winning sales marketing materials and presentations to RFP deadline
- Ability to manage multiple projects simultaneously in a deadline-driven atmosphere
Our Benefits
- Comprehensive Insurance Plans
- Paid Time Off
- Family Care Benefits
- Access to Dow Jones Products
- Subscription Discounts
- Employee Referral Program
- Employee Well-being Support & Fitness Programs
- Financial Health Programs
- Cybersecurity Protection
