A platform-specialist role responsible for the day-to-day management, health and growth of a designated government social media channel. Working within the GMU's Creative pillar alongside the wider social media team, you will combine deep platform knowledge with strong editorial instincts to ensure government content reaches citizens in ways that feel native, relevant and trustworthy on each platform.

You will be the GMU's primary expert and day-to-day owner for your assigned platform, staying ahead of algorithm changes, emerging formats and audience behaviour shifts to keep government communications current and effective. Working closely with the Senior Social Media Manager, content creators, and evaluation colleagues, you will help ensure the GMU's always-on social presence is consistently high quality, well-timed and genuinely engaging for the public.

Responsibilities & Duties

• Take day-to-day ownership of a designated government social media platform, maintaining its overall health, growth and engagement levels. Drive the platform-specific strategy by staying current with the latest trends, best practice guidance and product developments, and cultivate a strong working relationship with the relevant platform representative to ensure the GMU benefits from the earliest possible access to new features and opportunities.
• Oversee the high-quality publishing of all assets on your designated platform, ensuring content is scheduled and posted at optimal times to maximise reach and audience engagement. Take responsibility for the native adaptation of all content, tailoring captions, formats and creative treatments to suit the specific culture, conventions and audience expectations of your platform, so that government communications feel authentic and relevant rather than out of place.
• Lead active community management on your designated platform, monitoring citizen responses and interactions in a timely and considered way. Foster meaningful engagement with the public, escalating issues where appropriate and contributing to a social media presence that feels responsive, human and trustworthy.
• Monitor and report platform-specific analytics to the evaluation manager on a regular basis, providing clear and accurate data to support measurement of the GMU's always-on strategy. Stay informed of emerging trends, platform algorithm changes and shifts in audience behaviour, using these insights to make proactive recommendations that improve content performance and inform future publishing decisions.

Experience / Ability

• Social Media Expertise: Experience managing, scaling, and optimising organic social channels across major platforms (Instagram, TikTok, YouTube, X, etc.).
• Track Record of Results: A portfolio demonstrating the ability to create and execute engaging social content that drove clear, measurable results (e.g., audience growth, high engagement, or website traffic).
• Process Improvement: Experience identifying inefficiencies in day-to-day workflows and helping to implement or refine new processes (e.g., content calendars, asset management) to improve team output.
• Budget Tracking & Maintenance: Experience assisting with budget management, tracking spend across production and tools, and ensuring campaigns stay within allocated financial limits.
• Reputation & Editorial Judgment: Strong editorial judgment with experience handling sensitive community management issues, Escalating brand risks appropriately, and adhering to brand guidelines.
• Data & Performance Analysis: Solid experience tracking content performance, using analytics tools to evaluate impact, and identifying key drivers of success to inform future content ideas.
• Education & Experience: Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field (or equivalent practical industry experience).