As a Social Content Creator, you will be at the heart of producing scroll-stopping, social-first content that turns complex government initiatives into relatable, human-interest stories. Working closely with the wider team, you will pitch, script, shoot, and edit engaging content - ranging from rapid-response trend videos and public vox-pops to shoots with ministers and officials.

You are a true social media native who knows exactly how to capture an audience's attention in the first three seconds across TikTok, Instagram, YouTube, and Facebook. You are comfortable both behind the camera and potentially in front of it. While you will have plenty of room to experiment with fresh ideas, you will also learn to balance creativity with important standards, ensuring all output is accessible (captions, alt text), factually accurate, and legally compliant.

Responsibilities & Duties

• Conceptualise, script and pitch highly engaging social-first content ideas aligned with government priorities while maintaining deep awareness of fast-moving platform trends, algorithm shifts and emerging formats across TikTok, Instagram, YouTube and beyond. Bring a genuine instinct for what resonates with diverse public audiences.
• Own full end-to-end video production independently, shooting, hosting where required, and self-editing high-quality content optimised for each platform's native formats and technical requirements. Consistently meet GMU quality standards while working at pace across multiple concurrent projects.
• Interview diverse members of the UK public, government employees and ministers to transform complex government initiatives into relatable, culturally relevant human-interest stories. Draw out authentic perspectives that connect citizens with government work in a meaningful and accessible way.
• Work closely with channel managers, producers and story hunters to ensure all content is accessible, factually accurate and compliant with data protection and consent requirements. Apply platform-specific technical standards and GMU brand guidelines consistently across all outputs.
• Embrace AI as a collaborative and creative tool, utilising within your workflows; experimenting, testing and implementing new tools to increase productivity and deliver at pace.

Experience / Ability

• You have a proven track record of creating engaging video content for platforms like TikTok, Instagram, YouTube, or Facebook (either commercially, for a brand/charity, or on your own successful personal channels).
• You are comfortable behind the camera (shooting high-quality vertical video on smartphones or lightweight kits) and are confident and natural in front of the camera when a format calls for it.
• You have an eye for a good story and know how to write clear, punchy captions, video scripts, and on-screen text.
• You are a people person. You have the empathy and communication skills needed to interview diverse groups of people- from everyday citizens to senior officials - making them feel comfortable and drawing out authentic perspectives.
• While you love to experiment and take creative risks, you respect the rules. You understand the importance of accuracy, brand guidelines, and securing proper contributor consent and permissions.
• Background in communications, journalism, digital media, or a related field.

Desirable

• Experience in video production and editing, using tools such as Adobe Premiere Pro, Final Cut Pro, or similar software.

Technical

• Proficient in Adobe Creative Suite (or equivalent tools), with expertise in video editing.
• Proficient in content capture with mirrorless cameras or mobile phones.