The Project Specification & Solutions Manager is a sales-focused role responsible for driving market demand and business growth by building strong relationships with indirect customers such as architects, consultants, and end users, acting as a trusted advisor to generate project opportunities and specifications. The role centres on developing and managing a robust project pipeline through lead generation, market insight, and proactive engagement, while shaping solutions based on customer needs and emerging trends. Key responsibilities include identifying new opportunities, delivering technical presentations and CPDs, collaborating with internal teams (sales, marketing, and product management) to refine offerings, and ensuring effective use of CRM systems to track and convert opportunities into sales. Success in the role requires strong communication, influencing and relationship-building skills, strategic thinking, technical understanding of fire alarm systems, and the ability to operate autonomously while contributing to wider business development and market positioning objectives.