The Marketing and Customer Experience (CX) function has been formed with the aim of building world-class capabilities across key marketing disciplines, from planning and customer insights through to rapidly evolving digital marketing channels. It changes the emphasis of what we do from product to customer and capability, with the ambition of delivering on our One Aviva strategy.

The Marketing and CX function sits alongside similar Data and Digital centres of excellence, supporting our Go To Market (GTM) teams as they translate business objectives into actionable customer centric campaigns, communications and experiences.

Marketing and CX is made up of 5 specialist areas – Marketing Planning, Reporting and Analysis; CRM; Marketing Communications & Creative; Digital and Paid Marketing; Customer Insight, Experience and Research.

As a part of our Digital and Paid Marketing Chapters, we have a fantastic opportunity for someone to join as a Social Media Manager reporting into the Social Media Lead.

A bit about the job:

The Social Media Manager is responsible for owning our organic strategy across consumer social channels, driving commercial growth for our Direct-to-Consumer Go-to-Market teams.

You’ll work closely with wider marketing and business stakeholders, educating and influencing them to adopt new channel opportunities and create integrated, customer-focused programmes and campaigns. You will also be responsible for leading on organic social performance reporting, sharing actionable insights and social listening intelligence to deliver optimisations and recommendations that drive measurable commercial outcomes, including demonstrating the value of social media.

As a social native, you’ll be highly skilled in maximising engagement across multiple platforms and communities, including YouTube (inc. Shorts), TikTok, Facebook, Instagram, Reddit and Pinterest. You’ll have experience leveraging paid boosting opportunities, introducing new channel capabilities, and managing brand channels. This includes collaborating with influencers and creators to produce relevant, engaging, best-practice content for diverse audiences in a variety of formats.

We’re looking for a high-performing individual who proactively seeks out new opportunities in the ever-changing social landscape and aligns them to business objectives. You’ll work closely with platform partners, agencies, internal creative teams and the wider Social Media team to ensure a holistic approach to our social presence including supporting paid boosting strategies where needed and usage of content for sales trading programmes.

Skills and experience we’re looking for:

• Significant experience in proactively managing, optimising and developing social media strategies for organic social channels including integrating and creating social content, working with platform partners, creative agencies, and media agencies to deliver best practice, including upskilling wider team members.
• Experience owning social media content calendars, creating social first content that aligns to business priorities, consumer awareness days, trends and evergreen opportunities
• Ability to lead asset creation processes and campaigns, working closely with agency partners and in-house creative teams to ensure key timings and deliverables are met; including coordinating with different stakeholders to move content through creative review and sign-off/approval processes
• Significant experience creating actionable insights across channel and content performance, trends and competitor insight reports for wider business stakeholders to drive channel activity and future investment – experience working with Sprinklr is a bonus.
• Experience delivering social media strategy development including influencer and brand ambassador programmes, with the ability to translate business objectives and insights into relevant channel activity to drive engagement and audience growth.
• Proven ability to engage and influence senior stakeholders, building trusted relationships and driving alignment across complex organisational priorities