Our new Marketing Centre of Excellence (CoE) has been formed with the aim of building outstanding capabilities across key marketing subject areas, from planning through to constantly evolving digital marketing channels! It changes the emphasis of what we do from product to customer and capability, with the ambition of delivering on our One Aviva strategy. The Marketing CoE sits alongside similar Data and Digital CoEs, supporting our Go to Market (GTM) teams as they translate business objectives into practical customer centric campaigns, communications and experiences.

The Marketing CoE is made up of 5 specialist teams - Marketing Strategy, Reporting and Planning; CRM, Content and Creative; Digital Marketing and Media; Customer Insight and Research; the team will lead on all marketing activity.

As a part of the new Digital Marketing and Media Team, we have a fantastic opportunity for someone to join us as a Social Media Executive reporting into the Social Media Manager.

You’ll join a team of friendly and performance driven social media types who can turn results and insights into action.

You’ll need to have demonstrable experience in developing paid digital marketing content for social media platforms, to educate and inform followers while driving engagement.

A bit about the job

The Social Media Executive will support the planning, creation and delivery of content across customer-facing social channels. You’ll contribute social-first ideas aligned to business priorities, manage content calendars and support reactive activity. Working with designers, agencies and stakeholders, you’ll help develop and deliver high-quality creative in line with platform best practice.

You’ll support campaign execution, ensuring compliance, governance and smooth stakeholder coordination. Monitoring performance, you’ll provide insights, reporting and optimisation recommendations.

You’ll stay on top of social trends, test new formats and identify growth opportunities. Working closely with Go-to-Market, Paid Social and wider marketing teams, you’ll also support day-to-day channel management, including scheduling and community engagement.

Skills and experience we’re looking for

• Proven social channel experience on multiple platforms, across various products, propositions and brands to deliver business growth
• Experience proactively managing, optimising and creating organic social posts, working with platform partners, creative agencies and media agencies to deliver best practice
• Experience coordinating with different stakeholders to move content through creative, review and sign-off processes
• Ability to partner with Media and Digital Marketing colleagues to develop a holistic approach to marketing programs and campaigns that support cross-channel experiences
• Experience developing performance insights and results to showcase to wider business stakeholders to drive growth and buy-in