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DIGITAL AND WEB CONTENT OFFICER (£32,260 - £36,251)
Job description
Principal accountabilities
- Ensure our digital channels and systems ultimately support the delivery of the marketing strategy.
- Maintaining digital systems that support our web functionality and content development projects to include progressing our ambitions for greater levels of personalisation, as well as overseeing SEO improvements.
- Assist with the development of business cases for new or enhanced systems and technology solutions to support our digital delivery.
- Implement and use quality-control methods in order to approve content across digital systems and channels taking an iterative design thinking approach.
- Ensure we optimise website content for search engines and use analytics to support changes to Intelligent Automation (IA) and the User Interface (UI) that will ultimately benefit User Experience (UX).
- Ensure content adheres to Web Content Accessibility Guidelines (WCAG) and data protection requirements and promote best practice in the context of both across the wider organisation.
- Work with our Web Developers to optimise the website and identify opportunities to personalise the user experience.
- Maximise opportunities to capture and integrate quality data from our digital channels within CRM.
- Proactively promote the use of CRM technologies to support marketing activity.
- Work with content producers across the organisation to disseminate best practice, coordinate content activity and share ideas.
- Deliver continuous improvement methodology to ensure content is planned, checked and reviewed regularly.
- Have up-to-date knowledge of digital marketing trends and techniques.
Person specification
Essential Criteria
Qualifications
- Degree in a relevant discipline or equivalent experience
Experience
- Experience and demonstrable success in a similar role involving digital systems and content production with creative ability and technical expertise
- Experience in co-ordinating digital systems to support the delivery of integrated marketing campaigns
- Experience of using a content management system
- Experience of managing multiple projects at the same time
- Experience of brand application in a digital context, working with pre-defined content and design guidelines
- Experience of structuring and presenting digital content to support effective user experience, including consideration of usability, navigation and engagement
- Experience of monitoring digital systems and website performance, evaluating success against Key Performance Indicators (KPIs) and making informed recommendations for improvement
Skills, knowledge & abilities
- Strong knowledge of current and emerging trends in digital marketing
- Knowledge of web accessibility and data protection requirements and solutions
- Knowledge of SEO
- Skilled in writing accurate, compelling copy with a strong eye for detail
- Analysis of data and data patterns with the ability to review and make recommendations aligned to the insight it provides
- Excellent communication skills, both written and oral
Business requirements
- Ability to work outside of normal working hours (including some evenings and weekends), to support the business during key University events, such as Graduation, Clearing and Open Days.