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Job description
We’re looking for a Chief Marketing Officer to lead the next phase of growth across THG Beauty’s retail portfolio – Lookfantastic, Cult Beauty and Dermstore.
This is a group-level role with full accountability for brand, customer and commercial marketing performance across multiple markets. You’ll set the global marketing strategy, build high-performing teams, and drive profitable growth through a sharp focus on customer acquisition, retention and brand strength.
You’ll operate at pace, make clear calls, and bring a strong point of view on what drives modern beauty retail – from performance marketing and CRM to brand storytelling and partnerships.
What you’ll own
- Global marketing strategy across all retail brands and regions
- Customer growth – new customer acquisition, LTV, retention and reactivation
- Brand positioning – distinct, premium, and relevant brand identities across each platform
- Channel performance – paid media, SEO, affiliates, CRM, social, influencer and partnerships
- Trading and campaigns – leading key commercial moments (peak, launches, exclusives)
- Customer experience – end-to-end journey across web, app and content
- Data and insight – clear performance frameworks, attribution and ROI discipline
- Team leadership – building and developing a high-performing, globally connected marketing function
What we’re looking for
- Proven CMO or Marketing Director experience in global beauty, fashion or ecommerce
- Strong track record of driving profitable growth at scale
- Deep expertise across performance marketing and brand building
- Commercially sharp – comfortable owning budgets, forecasting and ROI
- Experience leading multi-brand or multi-market portfolios
- Strong operator – able to move from strategy to execution quickly
- Credible leader who can set standards, build teams and raise the bar
- Comfortable in a fast-paced, high-accountability environment
What success looks like
- Clear, differentiated positioning for each brand
- Consistent growth in new customers and LTV
- Stronger marketing ROI and channel efficiency
- High-impact campaigns that land commercially and culturally
- A marketing team that is focused, accountable and high performing

