FRWD is Bain & Company’s marketing acceleration capability, a 100-person community of expert practitioners who partner with clients (and their agencies) to drive meaningful business results and transformation. We are:

• Expert practitioners sourced from some of the world’s leading in-house marketing teams, agencies and tech platforms
• Focused on delivering actionable insights with a passion for results
• Define not only What to do and Why but also How – rooted in real marketplace expertise

FRWD’s work revolves around solving Bain clients’ toughest marketing challenges. Often, this tends to take a few common forms:

• Marketing diagnostics – data-driven perspective of marketing performance of a company, brand or asset, along with prioritized opportunities to drive value improvement
• Marketing acceleration – Help clients drive transformational change, build new capabilities and learn to create sustainable competitive advantage.
• E-commerce acceleration – Improve operational value capture in key commerce channels with 3P retailers and DTC.
• Operating model – Set up the marketing organization for success (including MarTech and data strategy); build capabilities and ways-of-working.
• Due diligence – Partner with private equity fund clients to assess the marketing capabilities of target assets and help build value creation plans.

Note: FRWD is an expert community within Bain & Company’s Marketing Excellence practice. We are not an agency and do not provide agency services for our clients.

Position Summary

A FRWD Expert Consultant is a seasoned practitioner and emerging marketing expert, driving key workstreams within integrated Bain casework. Expert Consultants work hand-in-hand with client teams and cross-functional peers from across the Bain ecosystem. They have a proven track record of leveraging in-platform experience, data, and analysis to generate insights for clients and contribute to overall case results. They partner effectively with client teams and can clearly explain the impact and importance of their workstream on the broader marketing strategy.

Essential Functions

The Expert Consultant role at FRWD centers around a few key functions, specifically:

• Case delivery
  • Drive key workstreams (with support from leadership team) and deliver results to meet client expectations and build client promoters
  • Partner with generalist Bain consultants in a blended team environment, bringing to bear the best of all skillsets and expertise
  • Demonstrate their reputation as a seasoned marketing practitioner with proficiency in a distinct area(s) of expertise (e.g., industries, channels, platforms, products, etc.)
  • Lead a wide range of analyses and consistently deliver outputs and materials that are insightful and zero-defect
  • Leverage proficiency in-platform (digital ad, ecommerce, etc.) to gather data, generate insights, and develop testing plans
  • Communicate clearly and consistently with team and clients to share insights and ensure alignment on workplan

• Team leadership
  • Maintain a consistently positive and at-cause attitude, and contribute to day-to-day leadership of the case team
  • Actively seek out and act upon feedback from team, peers, and leaders in the business
  • Share expertise and best practices with team members across the FRWD ecosystem
  • Mentor and direct more junior members of case teams
  • Contribute to FRWD strategy and operations (e.g., sponsor internal initiatives, support the recruiting and hiring process, etc.)

Qualifications