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Job description
About the role:
We are currently seeking a Marketing Manager to join our Marketing and Digital department at The Bedford College Group.
As a Marketing Manager, you play an important role in the success of our students through:
- Marketing Strategy & Campaign Delivery – Develop and deliver high‑quality acquisition and conversion marketing plans to meet recruitment targets, using insight‑led strategy, CRM workflows and multi‑channel campaigns.
- Brand, Content & Student Experience Promotion – Lead the creation and delivery of compelling online and offline marketing collateral, prospectuses and social media content that promotes the student experience and strengthens brand reputation.
- Stakeholder Partnership & Agency‑Style Service– Act as the key marketing partner for curriculum and senior stakeholders, ensuring coherent, timely and high‑quality delivery of marketing activity aligned to business objectives.
- Team Leadership, Performance & Resources – Lead, manage and develop marketing staff, overseeing performance, CPD, budgets and resources while contributing to business planning and self‑assessment.
- Governance, Representation & Compliance – Represent senior marketing leadership internally and externally, support events and recruitment activity, and uphold safeguarding, EDI, health & safety and continuous professional development requirements.
About you:
- Qualifications & Professional Development – Degree‑educated in marketing, business or a related field, with clear evidence of ongoing CPD and commitment to keeping skills and knowledge up to date.
- Marketing Strategy & Campaign Delivery – At least three years’ experience designing and delivering impactful marketing campaigns, with strong copywriting, project management and budget management capability.
- Digital Marketing & CRM Expertise – Strong digital skillset including paid social advertising, email marketing and CRM platforms (ideally Microsoft Dynamics and ClickDimensions), supported by excellent IT proficiency.
- Leadership, Organisation & Judgement – Experience managing or supervising staff, highly organised with strong attention to detail, able to prioritise workloads, apply policies effectively and drive continuous improvement.
- Communication, Values & Flexibility – Confident communicator across all levels, aligned with College values of student focus and high performance, flexible to work outside normal hours and able to travel independently across campuses and events.
For a more detailed breakdown of the job role and the requirements, please see the Job Description attached to this vacancy.
Interviews to be held: 11 May 2026
Successful candidates must also be able to demonstrate alignment to our organisational VISION values:
- Valuing Teamwork - We are one team who by working together can achieve great things, respecting the opinion and valuing the contribution each of us makes.
- Improving Continuously - We challenge ourselves to always do better by trying new things, sharing knowledge, reflecting on practice and learning from others.
- Student Centred - At our heart is always doing what is best for our students. We consider students in all of our decision making to create positive outcomes and memorable experiences for every student.
- Inclusive - We celebrate differences and diversity, recognising that we can learn from each other.
- Open and Caring - We care about the wellbeing of our staff, our students, our community and wider society, creating an environment built on trust where we listen, engage with and support each other.
- Nurturing Education Excellence - We promote educational excellence by delivering programmes that challenge our students to achieve their ambitions.
About The Bedford College Group
The Bedford College Group was formed in 2017 following the merger of Bedford College and Tresham College and is now the largest provider of education in the South East Midlands, with over 15,000 students passing through our doors each year.
Today, the Group is made up of a family of colleges across Bedfordshire and Northamptonshire: Bedford College, Central Bedfordshire College and Tresham College in the towns of Bedford, Dunstable, Leighton Buzzard, Corby, Kettering and Wellingborough; Shuttleworth College, a specialist land-based college; The Bedford Sixth Form, (the only dedicated sixth form in Bedford); The Corby Sixth Form, (opened in September 2023); and the National College for Motorsport alongside Silverstone race circuit. To widen accessibility to education and training, the Group also has community-based Learning Centres in Bedford, Corby and Kettering which offer IT training.
Safeguarding our Students
The Bedford College Group is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. The successful candidate will be subject to thorough vetting process which includes, an enhanced DBS check and satisfactory references.
