The Senior Retail Media Manager is responsible for driving the success of specific category’s as well as key brand partnerships through the Cult Beauty’s onsite retail media offering. This role owns onsite media strategy for three product categories as well as some priority brands with these categories, ensuring media investment supports commercial goals, category growth, achieves brand partner goals and support long-term partnerships.

Working cross functionally alongside, category buyers, merchandisers, core marketing, data and finance teams, this role shapes how top brands use owned and offsite media to optimise their strategy and performance on Cult Beauty.

As Senior Retail Media Manager, you’ll:  

• Key Brand Strategy & Partnerships
  • Own retail media strategy for Skin, Body and Fragrance Categories
  • Own onsite retail media strategy for a portfolio of priority brands
  • Lead media planning conversations as part of joint business planning (JBP)
  • Translate brand objectives into scalable media approaches
  • Act as a senior, trusted partner to brand and agency stakeholders

  Onsite Media Leadership

  • Define how media supports discovery, consideration, and conversion
  • Guide the use of sponsored products, sponsored brands, and onsite display
  • Guide the use of Paid Social Media to bolster campaign performance
  • Set strategic direction for budgets, formats, and category priorities
  • Ensure media plans align with launches, seasonal peaks, wider CB campaigns and trading moments

  Commercial & Category Alignment

  • Responsible for achieving the Retail Media targets attributed to your Catagories
  • Use onsite media to support hero brands, innovation, and range expansion
  • Balance brand investment with retail revenue and category performance

  Performance, Insight & Storytelling

  • Own performance narratives for key brands, supported by clear insights
  • Review results and optimisation direction without managing daily changes
  • Use shopper and sales data to inform strategic recommendations
  • Demonstrate the value of onsite media through outcomes and case studies

  Ways of Working & Influence

  • Management of team of Category Managers and Execs
  • Set best-practice frameworks for key brand engagement and planning
  • Guide and review campaigns delivered by channel activation teams
  • Represent retail media in senior commercial forums

What skills and experience do I need for this role? 

• Required
  • 6–10+ years’ experience in retail media, eCommerce, or digital commerce strategy
  • Strong experience working with key brand partners or strategic accounts
  • Deep understanding of ecommerce and brand health metrics and application of onsite retail media formats.
  • Strong understanding of digital advertising platforms (e.g. Criteo, Liveramp, META, TikTok, Pintrest).
  • Strong experience working to income/ sales targets and with budgets
  • Commercial mindset with experience contributing to JBPs
  • Strong storytelling and presentation skills for senior stakeholders
  • Ability to manage multiple projects and stakeholders in a fast-paced environment.
  • Strong Excel, PowerPoint, and media analytics skills.

Success Metrics

• Growth and retention of category media investment
• Quality and impact of onsite media strategies
• Strength of brand partnerships and JBP outcomes
• Alignment between media, core marketing and buying teams
• Perceived value of onsite retail media among top advertiserTop of Form.