The Finance Director – Outdoor sits at the heart of Global’s Outdoor business, acting as a core member of the leadership team.

This role is accountable for gross margin performance across the Outdoor portfolio, working in lockstep with Commercial leadership to shape pricing and investment decisions.

As a trusted partner and constructive challenger, you will be in the room for the decisions that matter, influencing strategy, challenging trade-offs and ensuring financial discipline and commercial ambition are fully aligned.

You will combine strategic insight, financial rigour and commercial judgement to drive better decision-making, delivering sustained improvements in profitability and efficiency.

Key Responsibilities

Operate as an embedded member of the Outdoor leadership team, shaping commercial strategy and influencing key business decisions

Own Outdoor gross margin performance, driving accountability across revenue, pricing, cost of sales and investment decisions

Lead performance planning and forecasting, setting robust budgets, forecasts and long-range plans that underpin strategic decision-making

Lead the development and evolution of pricing strategy, using data and market insight to optimise yield and strengthen market positioning

Play a leading role in shaping agency deal structures and commission models, ensuring incentive frameworks align with Global’s strategic and financial objectives

Lead financial evaluation and rigorous challenge of franchise bids and asset investments, influencing decision making to drive the best business outcomes

Drive cost optimisation across the revenue-linked cost base embedding strong cost discipline and value for money

Ensure high-quality financial governance and data integrity, establishing a single source of truth for Outdoor performance and pricing metrics

Partner with Group FP&A to ensure consistency of targets and performance tracking

Establish a seamless partnership with the Reporting Hub with clear RACI and efficient delivery of core financial reports and processes

Lead and continue to develop a high-performing finance team, maintaining strong capability across modelling, analytics and commercial decision support

What You’ll Love About This Role

Think Big: Shape the future of Outdoor advertising by driving pricing innovation, investment strategy and market leadership

Own It: Take accountability for gross margin performance and the financial outcomes of one of Global’s most strategic business areas

Keep it Simple: Translate complex commercial and financial dynamics into clear, actionable insights that drive better decisions

Better Together: Work at the centre of a highly collaborative ecosystem across Commercial, Operations, Finance and external partners

What Success Looks Like

In your first 6-12 months, you’ll have:

Established yourself as a core member of the Outdoor leadership team, consistently influencing key commercial and investment decisions

Shaped trade-offs between revenue, pricing, cost and investment, ensuring decisions are both commercially ambitious and financially disciplined

Established a clear, data-led view of Outdoor gross margin drivers, including pricing, cost of sales and asset performance

Delivered enhanced forecasting and performance visibility, enabling faster, better-informed commercial decisions

Implemented improved pricing and yield strategies, driving measurable uplift in revenue quality and margin

Strengthened agency deal frameworks and commission structures, improving alignment with Global’s commercial objectives

Established a robust pipeline of value-accretive investment decisions, with clear governance over bids, tenders and capital allocation decisions

Improved data quality, governance and accessibility, creating a single source of truth for Outdoor financial and operational metrics

Maintained a high-performing, engaged team aligned to Outdoor priorities, delivering consistent, high-impact insight

Incrementally strengthened team capability and bench strength, raising the bar on analytical rigour and commercial influence

What You’ll Need

Proven experience in a senior finance leadership role, ideally within a similarly commercial, asset-heavy or operational environment

Credibility to operate as a peer to senior commercial leaders, influencing high-impact decisions with confidence and authority

Clear and confident communication style, able to distil complex concepts into compelling, outcome focused narratives

Excellent stakeholder management skills, with proven ability to influence at Executive and Board level

Strong track record of driving financial performance, margin improvement and value creation

Advanced financial modelling and analytical capability, able to translate complex financial and operational data into strategic insight

Deep understanding of pricing strategy, commercial models and cost optimisation levers

Experience in evaluating capital investments, bids and long-term commercial contracts

Strong strategic thinking capability, comfortable operating in complex and ambiguous environments

A collaborative leadership style, with the ability to build high-performing teams and work cross-functionally