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COPYWRITER (£33,951 - £37,694)
Job description
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To champion the University's creative vision and solidify it’s new brand identity, this role requires exceptional writing and storytelling skills. You will be a vital member of the in-house creative agency, focusing on external marketing efforts for diverse audiences. This position involves inspiring and managing all BNU copy, promoting an innovative and collaborative culture, and delivering narratives that enhance institutional reputation and support strategic goals. A key part of the role is to implement an inclusive approach, fostering a university community where everyone is empowered to be their authentic self. |
Main Duties & Responsibilities of the role:
- Checking briefs from clients to ensure that the scope of the project is clearly defined and the outcome is identified
- Deliver copy with clarity; on brand; for all digital channels, websites, emails, socials and print.
- Act as a tone of voice guardian in collaboration with senior marketing and communication leads, providing consistency.
- Understand target audiences, industry trends, and client products to tailor messaging.
- Ensure compliance with copyright laws, brand guidelines, accessibility standards, and legal requirements across all creative outputs.
- Proof-reading content for spelling/grammar and incorporating SEO techniques to improve organic traffic.
- Build strong working relationships with all key internal and external stakeholders.
- Exceptional command of grammar, spelling, and tone.
- Ability to brainstorm original ideas and concepts, providing recommendations.
- Comply with relevant legislative and other requirements (e.g., the Data Protection Act 2018 and GDPR; Health and Safety; UKVI; and Equality and Diversity) in all working practices.
- Such other duties temporarily or on a continuing basis, as may reasonably be required.