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Job description
- Plan and track programs that support product launches, enhancements, and commercial programs in support of new business and retention, working across product marketing, segment marketing, demand strategy, field marketing, and customer marketing, as well as with creative and web teams
- Drive the development of clear and compelling messaging and value propositions that differentiate product sets in the market globally and by region
- Work with product management, sales and consulting, as well as across the marketing organization to build buyer personas and map the customer journey, while identifying opportunities to optimize the customer experience